337p日本大胆欧美人术艺术

iWOM Internet Word of Mouth Agency in China

337p日本大胆欧美人术艺术Improve your IWOM to reach more Chinese consumers

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Our IWOM Services

Online Reputation

337p日本大胆欧美人术艺术We monitored and build you online reputation

Branding

Brand awareness and story telling that defines who your are

buzz campaigns

One time campaign to make the internet talk about you

Community managment

Engage with your audience and push it to spread the words

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Case study title

337p日本大胆欧美人术艺术Like these brands encourage the Chinese internet to spread the word about you

More about Iwom

Online reputation management

If you need peoples to talk about your brands, you also need to make sure it won't turn into an uncontrollable wildfire. It makes seems complicated but there are ways to monitor and control what is visible or not, SEO and PR being two of the most common tools used for Online reputation management. In the fashion industry, it is particularly important to get enough visibility but the backlashes can be violent. If you've looked into fashion websites reviews or the mailbox of your customer's service, you'll know what I'm talking about.

Branding and Buzz Campaigns

There is no needs to mention that you need to grow your brand awareness. It is true in the wast but even more in China. In China, almost no one will buy from random brands. Let me give you an example, brands on tmall are only good reliable brands, and even tho customers know that, online the famous brands make it. With the help of a buzz campaign, we can help you get visibility, the more visible you are, the more credible you are. The more people buy from you and talk positively about you, the more you'll sale.

Community Management

337p日本大胆欧美人术艺术We were talking about customer service right above. One of the best ways to manage your online reputation to treat problems at the root. Solve customer's problems, answers their questions, communicate with them and encourage them to share your content, to talk about your on forums and social media. A good community manager will generate engagement.

Why hire us for your IWOM marketing?

We know our stuff, we know the industry and we master the tools. Thanks to our well-developped network, mastery of Baidu SEO and deep insights of the Chinese culture and pop culture we are able to effectively create talk around our customer’s brand while making sure it does not turn into a sh*t show (excuse my french).

 

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IWOM - Frequently Asked Question

337p日本大胆欧美人术艺术What does IWOM stands for?

It stands for Internet Word of mouth and refers to the talk around a topic and the way it spreads online.

337p日本大胆欧美人术艺术Do I need Iwom in China fashion industry?

In the fashion industry, like in other industries in China, brand reputation is an important element to promote your products. However, a successful reputation isn’t about what the company says about itself, but what Chinese consumers say about the brand. The online community is a crucial factor for becoming viral and staying at the top. Viral marketing will increase your Internet word of mouth and thus boost your brand’s awareness.